Measurement speaker at LPS AGM

As pressure continues on budgets, demonstrating the impact of communications, while tailoring and modifying tactics to ensure the best outcome for campaigns, has never been more important.

The CIPR LPS AGM will take place at the Rosebowl, Leeds Beckett University on 26 April 2018 from 5.30-7.30pm and will feature Stuart Bruce MCIPR, Strategic PR consultant and CIPR Board Member, as its keynote speaker.

Head and shoulders of StuartStuart has been leading work at the CIPR on best practice in measurement and evaluation in public relations and will be sharing his knowledge and insight with attendees.

Following Stuart’s presentation the CIPR Local Public Service annual general meeting with follow at 6.45pm.

The evening will provide opportunities for networking over drinks and nibbles and is open to all CIPR members, especially to those working in the public sector. Non-members are welcome.

Institute members will be able to claim 5 CPD points for attending the event.

Eventbrite ticket price £17+VAT non-members and £12 +VAT CIPR members. Eventbrite booking fees apply.

 

The move away from AVE use in measurement

CIPR pledges AVE ban and welcomes AMEC initiative (June 2017)

Why AVEs are invalid – AMEC guide

AMEC Measurement Month 2017

AMEC ‘Say No To AVEs’ Campaign

PR Academics support call to end use of AVEs (June 2017, AMEC)

CIPR’s Research, Planning and Measurement Toolkit – CIPR members can access this toolkit online as part of their membership.



Categories: CIPR LPS Events

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